Delivering Better.

An easy-to-use brand for a campaign calling for safer maternity care.

Delivering Better needed a new brand for the launch of their campaign and podcast.

They’re a small team from different professional backgrounds. Each member needed to be able to quickly and easily create on-brand social media posts and other assets, so we started the creative process with that in mind.

The brand is bold, warm, and has quirky design elements to ensure that this often traumatic topic has visuals that are serious, yes, but also friendly and welcoming. We designed a range of templates for the team in Canva, testing colours for accessibility, and wrote clear guidelines on each template so that things such as image effects, font spacing and illustrations could easily be re-created and stay on brand.