Abortion Support Network.
Written By Charly Paige
The charity’s first meta advertising campaign.
Hynt (brilliant digital fundraising agency run by Sarah and Josh) asked us to design visuals for a Meta campaign they were running with the Abortion Support Network – ASN’s first ever Meta campaign. No pressure then!
We created visuals across a range of themes including protest, service user stories, and campaigning, and used a mix of illustrations and stock imagery.
In tests, protests and headline illustrations performed the best. The campaign was a success, with costs per lead well below target and a lead form conversion rate of 54%.
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